Advanced Material Handling Announces Partnership with Jeffrey Earnhardt

Advanced Material Handling Announces Partnership with Jeffrey Earnhardt


Suwanee, GA (February 14, 2023) – Advanced Material Handling Systems (AMHS) is announcing a multi-race partnership with Jeffrey Earnhardt during the 2023 NASCAR Xfinity Series season. AMHS will be onboard the No. 44 Chevrolet Camaro fielded by Alpha Prime Racing and piloted by Earnhardt for four races. The first race of the partnership will be March 18th for the RAPTOR 250 at Atlanta Motor Speedway as the primary sponsor. This race will be broadcasted nationally on FS1. Advanced Material Handling will also be on board the No. 44 car at Darlington, Talladega, and the second Atlanta race as an associate sponsor.

“We are so excited to begin this partnership with Jeffrey Earnhardt and his team. This opportunity has been about a year in the making after some great conversations beginning in the Spring of 2022” said Tristan Crawford, Corporate Marketing Manager of Advanced Material Handling Systems. “We felt that Advanced Material Handling Systems was a perfect fit with Jeffrey, his great sponsors, and NASCAR. We are honored to be a part of what will be a great season with Jeffrey and Alpha Prime Racing.”

“With Atlanta, Georgia housing the headquarters of a tremendous amount of national and global companies, we believe that partnering with Alpha Prime Racing and Jeffrey Earnhardt for the NASCAR Xfinity Series season provides strategic alignment with our goal in advertising our material handling capabilities on a national scale” said Zachary Smith, Vice President of Sales and Marketing. “Utilizing the superior product innovation, automation and the vast global distributor network provided by Linde Material Handling and Dematic allows our team to confidently support our national account clients’ supply chain, logistics, manufacturing and distribution needs wherever their operations are located.”

Jeffrey Earnhardt recently joined Alpha Prime Racing’s stable of drivers to run a full season in the No. 44 Camaro in 2023. He is looking to build on momentum from a strong 2022 season that included a 2nd place finish at Talladega Superspeedway in the Spring.

“I had the pleasure of meeting the folks from Advanced Material Handling Systems last season and we became quick friends and saw a lot of synergies between their business and partner companies in NASCAR,” said Earnhardt.  “They offer Linde fork trucks and a ton of other assets used by businesses you see on all of the cars in our sport and I’m confident this is going to be a great experience for all of us.  They are great people with great products, and I’m thrilled to have them join our family.”

About Advanced Material Handling Systems Advanced Material Handling Systems is an Atlanta-based company supporting warehousing, logistics, manufacturing, distribution and supply chain operations. We serve the Metro-Atlanta, North Georgia, Macon, and Augusta areas with solutions from one of the world’s leading manufacturers, Linde Material Handling.

Our goal is to evaluate the needs of each customer and tailor a solution which provides the most productivity and the lowest cost of ownership. In today’s business environment it is very important to provide material handling solutions to customers that give them the ability to meet the demands of a changing market. We achieve this by partnering with our customers and staying connected to their ever-changing needs.



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